e.g.etal

January 4, 2010


Here in Flinders Lane, we consider ourselves rather fortunate to be located around some pretty swoon-worthy retailers, restaurants and galleries. One such place is e.g.etal, “a Melbourne gallery established to represent and support Australia’s thriving contemporary jewellery design movement”. They’re just down the road in the Basement at 167 Flinders Lane. A few months back, Emma and Belinda came into the store looking for fabrics to make up into a stylishly simple tunic for their e.g.etal staff uniform. After a couple of visits, several discussions, time spent before the mirror with fabrics draped all over us, the choice was made. Three choices, in fact. From left to right: – Black Vis (viscose georgette), Charcoal Virgo (96% linen/4% polyamide) and Bluestone Day (100% cupro).


The design is really fantastically simple. Basically, the bottom part is two rectangles sewn along the top only and left open at the sides. Easy to wear (tick), stylish (tick), trans-seasonal (tick), simple care instructions (tick), looks fabulous accompanied with amaaaaazing jewellery worn by groovy staff (tick, tick).

Whilst photographing the lovely girls, I fell head over heels in love with Joanna Campbell’s jewellery – an exquisite range that reflects the artist’s experience with fabric and dressmaking. Gold grosgrain ribbon or oxidised silver sequin necklace? Tape measure bangle or ring? Silk embossed cuff? Seriously gorgeous.


L x