Help support Victoria’s bushfire victims.

Our thoughts and prayers go out to the many affected in last Saturday’s horrific bushfires throughout Victoria.

Support the victims of the bushfires by shopping at Coles on Friday.

Coles will donate this Friday’s (13 Feb) profits from its 750 stores nationally to the Government’s Bushfire Appeal Fund in partnership with the Red Cross.

Customers will also be able to donate to the Victorian Bushfire Appeal Fund at all Coles stores. Donations can be made at all Coles supermarket checkouts from today.